The Trebor Story
‘This is Charlie and the Chocolate Factory for grown-ups. Inside are treats for all – nostalgia freaks, social historians, machinery nerds and anyone interested in marketing, manufacturing or in the history of British tooth decay.’ Lucy Kellaway, Financial Times.
This lavish new business history tells the story of Trebor. Packed with over 300 photos – including many glorious sweet wrappers – it is a tale of bold entrepreneurship and big business. It will absorb anyone interested in sweets, London’s East End, product design, marketing and the rise/fall of Britain’s great family-run industries.
Published 2012. 152 pages full colour hardback. ISBN 978-0-9561361-1-4
Delightful detail and priceless pictures.” Lucy Kellaway, Financial Times
“Not only a fascinating story of a household name … but also a classic example of how business has changed in the past 100 years.” Camden New Journal
“A lovely story, steeped in the most powerful nostalgia, with a sad ending. But an absolute joy to read.” London Historians’ Blog
Britain’s industry once rose on the back of family firms like Trebor – plucky, private ventures that punched above their weight. From hard roots in the Victorian East End of London, this tiny sugar-boiling enterprise grew to become the nation’s biggest maker of sugar confectionery.
Many Trebor sweets are legendary. Refreshers. Extra Strong Mints. Black Jacks. Fruit Salad. Over time the Trebor family added other iconic names: Sharps Toffees, Clarnico Mint Creams, Topps Bubble Gum and Maynards Wine Gums.
This book brings back the world that made those sweets: the Trebor factories and sales vans, the darts teams and work outings – all the ecosystem of a thriving family business, from a time when managers could tend a firm rather than simply feed shareholders.
Today Trebor still leads UK mints, but only as a name owned by a global snack giant. The firm is long gone. So too are most of its products. The
Trebor Story remembers not just a bold and caring business, but also the variety – and fun – once brought by sweets.
Lots more at The Trebor Story website.
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|Dimensions||28.6 × 22.1 × 1.4 cm|